Smarter Window
Worked directly with the founder of an early-stage startup building smart-home hardware for casement windows. Content planning, photo and video production, and go-to-market strategy, from scoping through execution. Two founder Reddit posts built on my launch strategy and product photography drove 60% of the company's pre-launch reservations. Also shot and edited a 9-minute founder documentary and 3 launch videos delivered in 48 hours. Watch the maker journey on YouTube.